Social Media Strategy
Resistance is futile. Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free. This starts a great article from Bloomberg Businessweek which seeks to debunk myths around social media. While many platforms are free to sign up, cost comes in terms of time spent.
- Debunking Six Social Media Myths by BL Ochman
Marketing
So, now you've got a great looking web site, all we need now are visitors. There are specific tactics to use to increase traffic on your site. Here is some useful information and articles about online marketing.
- Why is Internet Marketing The Best Place to Spend Your Marketing Dollars? By John Rasco
"A friend sat me down recently and asked me to explain what Internet marketing is. In one respect, it's marketing your site by getting exposure, but .... drives customers to your site. I recommend you set your bids high enough to be in the #1, 2 or 3 position. These are the positions that get the clicks."
Project the right image?
Portray your business in a way that inspires confidence?
Sell the visitor on taking the next step of contacting you?
If your answer to any of these questions is 'No' you are shortchanging your sales. Contact us for a website evaulation and redesign.
E-mail Marketing
Do not ignore the power of E-mail since it offers the opportunity to extend and accelerate the customer's next visit or purchase, and, perhaps more important, maintain long-term customer relationships in a cost-efficient way. Used in conjunction with other tactics an email campaign is part of your holistic approach to your web presence, and is still a relevent compliment to social media. We can work with you to manage a campaign or offer suggestions for some of the best online services we've found.
4 E-Mail Marketing Lessons From 2009
Search Engine Optimization
There is much discussion about SEO, but we believe it is one aspect of marketing yourself online. SEO alone is not the answer. It should be handled carefully as the search engines are continuously altering their algorithms to ensure they deliver the right results to their customers. Our objective is to get you in front of the right customers as well. We stay on top of the best methods to accomplish this, and include SEO in that strategy.
Here is some background on SEO that you may find helpful.
What is SEO? by James Barry
Analytics
It’s not enough to simply have a stat counter that tracks the total number of hits to your web-site. A web analytics program can inform you of the number of new visitors, referring sites, length of stay, keywords used to find you, and much more. We will use this data to help illustrate how well the on-site experience is working and determine if any changes are needed. Web analytics is quickly becoming an important tool to validate the return on web marketing activities.
Here is a brief video regarding web site analytics, an interview with Lee Odden, AllBusiness.com's Internet marketing advisor.: