Marketing

So, now you've got a great looking web site, all we need now are visitors. There are specific tactics to use to increase traffic on your site. Here is some useful information and articles about online marketing.

• Why is Internet Marketing The Best Place to Spend Your Marketing Dollars? By John Rasco
  "A friend sat me down recently and asked me to explain what Internet marketing is. In one respect, it's marketing your site by getting exposure, but .... drives customers to your site. I recommend you set your bids high enough to be in the #1, 2 or 3 position. These are the positions that get the clicks."

Which marketing techniques do U.S. small- and midsize- business owners say are critical to driving business? Well according to studies:
1. Community relations 55%
2. Website 47%
3. PR/media coverage 31%
4. Direct mail 26%
5. Yellow pages 23%
6. E-mail 21%
7. Newspaper ads 21%
8. Search engine keywords 18%
9. Telephone marketing 10%
10. Outdoor advertising 10%

A business website is number two on the list and if we include the use of e-mail, search engine keywords, its a definitely number 1. Is your site ready to sell visitors on your company, products and services? Now is the time to look at your site from the visitor viewpoint. Does it

Project the right image?
Portray your business in a way that inspires confidence?
Sell the visitor on taking the next step of contacting you?

If your answer to any of these questions is 'No' you are shortchanging your sales. Contact us for free consultation regarding a web site tune-up.

E-mail Marketing

Do not ignore the power of E-mail since it offers the opportunity to extend and accelerate the customer's next visit or purchase, and, perhaps more important, maintain long-term customer relationships in a cost-efficient way. Used in conjunction with other tactics an email campaign is part of your holistic approach to your internet presence. We can work with you to manage a campaign or offer suggestions for some of the best online services we've found.

Search Engine Optimization

SEO as we call it. There is much hype about SEO, but we believe it must be a part of the bigger picture of marketing yourself online. SEO alone is not the answer. It should be handled carefully as the search engines are continuously altering their algorithms to ensure they deliver the right results to their customers. Our objective is to get you in front of the right customers as well. We stay on top of the best methods to accomplish this, and include SEO in that strategy.

Here is some background on SEO that you may find helpful. http://www.highrankings.com/art-of-seo/

Analytics

It’s not enough to simply have a stat counter that tracks the total number of hits to your web-site. A web analytics program can inform you of the number of new visitors, referring sites, length of stay, keywords used to find you, and much more. We will use this data to help illustrate how well the on-site experience is working and determine if any changes are needed. Web analytics is quickly becoming an important tool to validate the return on web marketing activities.

Here are some interesting articles on web site analytics:

• Web Analytics Is The Supreme Way to Know Your Website and Web Traffic By Aidan Doran
  "Web Analytics is otherwise known as visitor tracking or visitor analytics. It provides the foundation for effective online business and marketing through .... understand your web-site and the visitors you are getting to it. Our range of services on web analytics will help you know and measure your web-site and traffic."

• Web Analytics – Major Tool To Tailor Your Online Business By Mane et Purim
  "The secret of success behind online marketing business is the ability to gauge the performance of your online business components and tweak them to perfection .... your site is driving lots of traffic that is not targeted customers. In any case, you can take necessary actions to right the wrongs in your web-site."