Bailey and Potter, CPA

Call or write today...

Berkana Web Solutions, LLC
P.O. Box 603
New Britain, CT 06050

Phone: 860-212-3816
Email: service@berkanaweb.net

Eileen McKenzie, Owner

Started the company in 2007. Experience in system and web development projects for over 14 years.

Lynn, Graphic Designer

Bachelors degree in Graphic Design. Experience in Fortune 100 corporations and personal web projects.

Courtney, Writer

Expertise in content writing, press releases, editing, free-lance journalism.

web_resources

  • web-site design, redesign
  • web based collaboration tools
  • web marketing
  • site metrics
  • content creation, editing
  • logo design and branding

 

web site design

Each web site is designed, or redesigned, for each unique client. We work to understand your vision, your industry, and then create the best look and feel to convey the right message to your targeted customers. With a background in usability and user oriented design, we'll ensure your site is designed for balance between what search engines look for and what your visitor expects to find. If it's right for you, we can include tools like forums, polls, photo gallery, event calendar, and more.

Ongoing site maintenance and an easy to use content management system are also available as an important part of your internet solution.

web-based collaboration tools

web-exWe've partnered with WebEx, the global leader in web collaboration tools, to help you take care of business with people inside and outside your company. Using a central console on the web, share documents, calendars and databases, launch web meetings, conduct webinars, and more. Perfect for small businesses, project teams, departments—anyone who works with off-site colleagues. Preview tools or sign up for a 30-day free trail of the web collaboration tools here.

web marketing

You have a business web site, but what is the return on your investment? Many proven tactics can be used to support your business strategy. We will create a well rounded marketing plan specific to your business and target market.

Tactics that meet your companies longer term strategy could include search optimization, e-mail marketing, newsletters, link sharing, RSS feeds, customer life cycle tracking, and much more. We will coordinate with any off-line marketing efforts as this is key for your overall success.

site metrics

It’s not enough to simply have a stat counter that tracks the total number of hits to your web-site. A web analytics program can inform you of the number of new visitors, referring sites, length of stay, keywords used to find you, and much more. We will use this data to help illustrate how well the on-site experience is working and determine if any changes are needed. Web analytics is quickly becoming an important tool to validate the return on web marketing activities.

content creation and editing

'Content is king' on the internet. People are online researching and gathering information in order to make informed purchasing decisions. In order to deliver the right message for your product or service, we can create content for you or review your writing to make it work for the unique way people read on the web.

We also offer a content management system that will allow you to easily update your site without having to learn complicated coding languages or rely on any one else to fit you into their schedule. We will install the content management system on your web site and customize it according to your specific needs.

logo design and branding

If you do not have a logo or company brand, or are looking to re-vamp your look, our talented artist and graphic designers can provide you with several options to choose from.

 


E-mail: eileen@berkanaweb.net
Mailing Address: P.O. Box 603 New Britain, CT 06050
Phone: 1-860-212-3816